SBC To Keep AT&T Name - Good or Bad Idea
SBC Communications, which is awaiting regulatory approval to buy AT&T, announced today that it will adopt the AT&T name once the acquisition is approved.
The announcement means that AT&T, formed in 1885 - just nine years after the invention of the telephone by Alexander Graham Bell - will live on, at least in name.
When SBC announced its intent to purchase AT&T for $16 billion this year, many analysts believed the purchase would spell the end of the brand, which has long become synonymous with telecommunications.
AT&T began as a subsidiary of The Bell Telephone Company, founded by Alexander Graham Bell, the inventor of the telephone. AT&T’s innovations include the first transcontinental phone call in 1915, the first demonstration of television in the United States in 1927, and the invention of cellular telephony and the solid state amplifier, both in 1947.
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